Whether you are a marketer dealing with social media for brands or doing social media for your own business, it is important that you understand a few things before starting any campaign.
Following last week’s article about the importance of social media for small businesses, here are some tips to get you started with your social media strategy. Let’s have a look.
You’re hearing everywhere that businesses should have a social media strategy, that every week a new social media tool comes out (“what, you are not on Quora yet?”), that social media will be time consuming and that it may not pay off…in sum, social media seems quite complex and you are not sure if it’s worth investing your time in it. Let’s have a look at some benefits you can get from using social media for your small business.
With more than 500 million users on Facebook, some are saying that the death of microsites is looming. However, not every campaign is suitable for Facebook and microsites still have some legitimacy. Let's have a look at each platform.