How to win back unhappy customers with social media

You can't have a Facebook page, put yourself out there in the world of social media, and only expect positive comments. Negative comments will come at some point. And when they do, this is your chance to turn the situation around. Let's have a look at my recent experience with A La Carte Maps.

O2 UK targets students during exam period

Today, I received an email from o2. O2 is a mobile carrier in the UK and from time to time they send me a newsletter. Last week, surprise, they sent me a "gift" because "There's nothing better than a present out of the blue" (I couldn't agree more). But today, the email was about "O2 learn: the place to revise for exams".

How NOT to deal with negative comments

Not everyone will like you. And even if some leave negative comments, whether it is on your Facebook page, your blog, or a forum, there are ways to deal with criticism. And there are things you should NEVER do, no matter what. Here is an example.

Is RenRen right for your brand? Four Points to Consider

RenRen is the China’s equivalent to Facebook. Ranked number 16 in the Alexa top 100 Chinese websites, it’s a key platform for any social media branding in China. There are 4 key points to consider before registering a brand page with RenRen.

Handling Social Media Requires Tact and Common Sense

Whether you are a marketer dealing with social media for brands or doing social media for your own business, it is important that you understand a few things before starting any campaign.

Social media for small businesses: is it worth it?

You’re hearing everywhere that businesses should have a social media strategy, that every week a new social media tool comes out (“what, you are not on Quora yet?”), that social media will be time consuming and that it may not pay off…in sum, social media seems quite complex and you are not sure if it’s worth investing your time in it. Let’s have a look at some benefits you can get from using social media for your small business.

Why you should jump on the Quora bandwagon now (before it’s too late)

Unless you have been avoiding your RSS or Twitter feed in the past week, by now you must have heard of Quora, a website where people ask and answer questions in real time about anything and everything. It aims to “grow and grow until almost everything that anyone wants to know is available in the system”. Now, what can another Q&A website do for your marketing strategy? A lot.

New Facebook profiles: love it or hate it?

When it comes to new features being introduced by Facebook, we all tend to be risk-adverse. Questions start pouring in our heads: why have they changed the design again? Did my privacy settings change? (and optionally for some: wouldn't it better if I just desactivated my account once and for all?). Even though your privacy settings stay unchanged, a lot of information will be more visible to others than in the old interface. Let's have a look.

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