You’re hearing everywhere that businesses should have a social media strategy, that every week a new social media tool comes out (“what, you are not on Quora yet?”), that social media will be time consuming and that it may not pay off…in sum, social media seems quite complex and you are not sure if it’s worth investing your time in it. Let’s have a look at some benefits you can get from using social media for your small business.
Social Media
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Why you should jump on the Quora bandwagon now (before it’s too late)
Unless you have been avoiding your RSS or Twitter feed in the past week, by now you must have heard of Quora, a website where people ask and answer questions in real time about anything and everything. It aims to “grow and grow until almost everything that anyone wants to know is available in the system”. Now, what can another Q&A website do for your marketing strategy? A lot.
Social Media
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How to promote your business with Linkedin
Because “relationships matter”, using a business-focused networking site can be an interesting option to promote your brand. If you are not sure how to use Linkedin to help your brand grow, here are some tips.
Social Media
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Should I create a microsite or Facebook fanpage for my campaign?
With more than 500 million users on Facebook, some are saying that the death of microsites is looming. However, not every campaign is suitable for Facebook and microsites still have some legitimacy. Let’s have a look at each platform.
Social Media
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New Facebook profiles: love it or hate it?
When it comes to new features being introduced by Facebook, we all tend to be risk-adverse. Questions start pouring in our heads: why have they changed the design again? Did my privacy settings change? (and optionally for some: wouldn’t it better if I just desactivated my account once and for all?). Even though your privacy settings stay unchanged, a lot of information will be more visible to others than in the old interface. Let’s have a look.
Personal
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My first post!
I have finally decided to register my own domain name. It was about time. Here, I will be sharing tips and news about social media and digital marketing. […]