{"id":1142,"date":"2013-04-03T12:49:51","date_gmt":"2013-04-03T11:49:51","guid":{"rendered":"http:\/\/www.nataliecopuroglu.com\/?p=1142"},"modified":"2013-04-03T12:49:51","modified_gmt":"2013-04-03T11:49:51","slug":"summary-of-lean-startup-machine-in-singapore-leansgp","status":"publish","type":"post","link":"https:\/\/nataliecopuroglu.com\/?p=1142","title":{"rendered":"Summary of Lean Startup Machine in Singapore #leansgp"},"content":{"rendered":"

\"Lean<\/p>\n

Lean Startup Machine came back to Singapore at the end of March. Lean Startup Machine is an intensive educational workshop where entrepreneurs learn how to build what their customers want.<\/p>\n

All businesses, be it startup or an enterprise, need to adopt a \u201clean approach\u201d.<\/p>\n

Everyone is talking about \u201clean\u201d, \u201cminimum viable product\u201d or \u201cpivot\u201d. But what do those terms actually mean?<\/p>\n

What is Lean?<\/strong><\/p>\n

Lean has to do with speed and experimentation. Lean entrepreneurs reach the state of \u201cproduct market fit\u201d faster because they are more rigorous and methodical in the process they use.<\/p>\n

<\/p>\n

What is a Minimum Viable Product?<\/p>\n

<\/strong><\/p>\n

As defined by Eric Ries, a Minimum Viable Product (MVP) is: \u201cThe minimum amount of effort you have to do complete exactly one turn of the Build-Measure-Learn feedback loop\u201d.<\/p>\n

<\/p>\n

What is a Pivot?<\/p>\n

<\/strong><\/p>\n

A pivot is a restatement of a business model. It is a high-level change in strategy or execution that impacts the whole business model. There are different types of pivots.<\/p>\n

\"Pivots\"<\/p>\n

Now that we have defined the buzz words everyone talks about, here are some of the takeaways<\/strong> of the workshop:<\/p>\n

  • Identify<\/strong> your target customers, what they spend hours on, who they are (demographics), locate their pain, ask open questions. Once your customers have started to discuss the pain, dive deeper.
    \n<\/p>\n
  • When you interview people, don\u2019t mention your solution<\/strong>. Don\u2019t bias the data with your \u201cvision\u201d
    \n<\/p>\n
  • To find customers for your interviews, use social networks, cold call, referrals etc. Also interview<\/strong> people in the street.
    \n<\/p>\n
  • When you interview people, look for a pattern<\/strong>. Don\u2019t stop until you find one. The more interviews the better, even if you find it uncomfortable.
    \n<\/p>\n
  • Don\u2019t try to validate a specific problem. Instead, try to find out about the process<\/strong> and the pains<\/strong> people face while doing a task.
    \n<\/p>\n
  • Start questions<\/strong> by who, why, what, when, how. Don\u2019t ask hypothetical questions (would you\u2026). Ask about past or present behaviors.
    \n<\/p>\n
  • When you create a landing page, solicit one call to action<\/strong> that tests your riskiest assumption. Your landing page should have a headline, large image, key benefits, social proof, call to action.
    \n<\/p>\n
  • Don\u2019t be lazy about the page design<\/strong>. Your copy is your credibility. Keep copy clear and simple, use bullet points.
    \n<\/p>\n
  • The colors<\/strong> you use are very important. Use contrast. Very obvious images and text. Clear message.<\/li>\n<\/p>\n

    The best way to experience Lean Startup Machine is to attend a workshop. You can find out the dates here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Lean Startup Machine came back to Singapore at the end of March. Here are the takeaways from the workshop<\/p>\n","protected":false},"author":1,"featured_media":1151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[],"_links":{"self":[{"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=\/wp\/v2\/posts\/1142"}],"collection":[{"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1142"}],"version-history":[{"count":0,"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=\/wp\/v2\/posts\/1142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nataliecopuroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}