Marketing / Social Media

O2 UK targets students during exam period

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Today, I received an email from o2. O2 is a mobile carrier in the UK and from time to time they send me a newsletter. Last week, surprise, they sent me a “gift” because “There’s nothing better than a present out of the blue” (I couldn’t agree more). But today, the email was about “O2 learn: the place to revise for exams”.

Marketing

Theory vs. Practice #1 – Marketing Warfare

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I hate revising for exams. This year, I thought I should make my revisions more fun. To revise for my marketing course, I will go through the theories I’m learning (which sometimes seem irrelevant in today’s world) and explain their strengths and why (or if) I disagree with them. Join me for the ride, the first one concerns marketing warfare strategies.