Social Media

How to win back unhappy customers with social media

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You can’t have a Facebook page, put yourself out there in the world of social media, and only expect positive comments. Negative comments will come at some point. And when they do, this is your chance to turn the situation around. Let’s have a look at my recent experience with A La Carte Maps.

Marketing / Social Media

O2 UK targets students during exam period

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Today, I received an email from o2. O2 is a mobile carrier in the UK and from time to time they send me a newsletter. Last week, surprise, they sent me a “gift” because “There’s nothing better than a present out of the blue” (I couldn’t agree more). But today, the email was about “O2 learn: the place to revise for exams”.