I just finished reading “From Social Media to Social CRM” report by IBM. Here is a summary and some thoughts.
Marketing / Social Media
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Why the new Facebook is creepymazing
You did it again Facebook. Everyone hates Facebook changes – every time, people spend days discussing about the potential benefits and the many disadvantages of the new design. This time, the change is radical.
Creativity
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A creative battle: Post-it Note War #postitwar
As I write this post, there is a war going on between Ubisoft and BNP Paribas in Paris.
Their weapons? Post-it notes.
Conferences / Social Media
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Lecture: Facebook COO Sheryl Sandberg #lsesandberg
Today, Facebook Chief Operating Officer, Sheryl Sandberg, came to give a lecture at the LSE, entitled “It’s all about people”. Here is a summary of the most important points she mentioned.
Social Media
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How to win back unhappy customers with social media
You can’t have a Facebook page, put yourself out there in the world of social media, and only expect positive comments. Negative comments will come at some point. And when they do, this is your chance to turn the situation around. Let’s have a look at my recent experience with A La Carte Maps.
Social Media
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Bin Laden is dead. Long live social media!
It is official: Osama bin Laden in dead and the USA is in possession of his body. But what is even more interesting is the role that social media played in unveiling the death of Bin Laden. Let’s have a look.
Social Media
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How NOT to deal with negative comments
Not everyone will like you. And even if some leave negative comments, whether it is on your Facebook page, your blog, or a forum, there are ways to deal with criticism. And there are things you should NEVER do, no matter what. Here is an example.
Asian tech / Social Media
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Is RenRen right for your brand? Four Points to Consider
RenRen is the China’s equivalent to Facebook. Ranked number 16 in the Alexa top 100 Chinese websites, it’s a key platform for any social media branding in China. There are 4 key points to consider before registering a brand page with RenRen.
Social Media
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Handling Social Media Requires Tact and Common Sense
Whether you are a marketer dealing with social media for brands or doing social media for your own business, it is important that you understand a few things before starting any campaign.
Asian tech / Social Media
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Flip your Facebook Page Pic to Video
Can you really flip your Facebook page pic to video? Yes! It has been almost a month since Flip partnered with DDB Singapore and Text 100 Singapore to launch their plugin Flip Video. With the ambition to revolutionize profile pictures by replacing static pictures by videos, Flip managed to create a lot of buzz in Asia.