Today, Facebook Chief Operating Officer, Sheryl Sandberg, came to give a lecture at the LSE, entitled “It’s all about people”. Here is a summary of the most important points she mentioned.
Marketing / Social Media
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Twitter email notifications on the iPhone: FAIL
Twitter unveiled new email notifications. The good news? On a computer, it looks great. The bad news? On the iPhone, it looks like crap.
Social Media
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How to win back unhappy customers with social media
You can’t have a Facebook page, put yourself out there in the world of social media, and only expect positive comments. Negative comments will come at some point. And when they do, this is your chance to turn the situation around. Let’s have a look at my recent experience with A La Carte Maps.
Social Media
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Bin Laden is dead. Long live social media!
It is official: Osama bin Laden in dead and the USA is in possession of his body. But what is even more interesting is the role that social media played in unveiling the death of Bin Laden. Let’s have a look.
Marketing / Social Media
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5 TED talks you should watch this week (April 22nd)
TED talks are a real gem. They make you think, cry, laugh and you already feel smarter after watching a couple (yes, yes!). Here are the videos that I have watched in the last couple of weeks. They talk about innovation, leadership, learning and challenging yourself. What are your favorite ones?
Marketing / Social Media
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O2 UK targets students during exam period
Today, I received an email from o2. O2 is a mobile carrier in the UK and from time to time they send me a newsletter. Last week, surprise, they sent me a “gift” because “There’s nothing better than a present out of the blue” (I couldn’t agree more). But today, the email was about “O2 learn: the place to revise for exams”.
Marketing
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Theory vs. Practice #1 – Marketing Warfare
I hate revising for exams. This year, I thought I should make my revisions more fun. To revise for my marketing course, I will go through the theories I’m learning (which sometimes seem irrelevant in today’s world) and explain their strengths and why (or if) I disagree with them. Join me for the ride, the first one concerns marketing warfare strategies.
Personal / Social Media
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Should I use Twitter lists?
I don’t know about you, but I live in the wrong timezone.
Social Media
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How NOT to deal with negative comments
Not everyone will like you. And even if some leave negative comments, whether it is on your Facebook page, your blog, or a forum, there are ways to deal with criticism. And there are things you should NEVER do, no matter what. Here is an example.
Asian tech / Social Media
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Is RenRen right for your brand? Four Points to Consider
RenRen is the China’s equivalent to Facebook. Ranked number 16 in the Alexa top 100 Chinese websites, it’s a key platform for any social media branding in China. There are 4 key points to consider before registering a brand page with RenRen.